What is Search Engine Optimisation?
Search Engine Optimisation is an umbrella term that encompasses a whole range of activities and measures that we can take to improve your website’s visibility and ranking on the main search engines. SEO concerns the natural or “organic” search results that you see in Google, rather than the adverts which are known as “Pay-per-click” or “Adwords”.
Ideally, Search Engine Optimisation, or SEO, should be part of a broader sweep of measures that form part of your online marketing strategy.
In reality most small businesses have limited time and resources – and online marketing can be time-consuming and expensive. SEO is a cost-effective way of increasing the likelihood that people will find your website and become customers.
A Word about Local Search
Many businesses operate in a highly competitive local marketplace – particularly smaller businesses providing popular services and products. Examples are Florists, Builders, Hotels, Guest Houses, Plumbers, Accountants, and so on.
For these businesses, it is very important to appear on the Google Map (Google My Business) and to be prominent on the Local Services listings such as Yelp, Thompson and Scoot.
It is vital that your local listings are kept consistent and up-to-date. For this reason we recommend Moz Local which is a very reasonable £9 pm.
We can set up Moz Local, and Google My Business, enter all your information to the local listings, add photos and optimise, for a one-off fee of £175.